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Work Experience

Homes.com

Residential Writer & Deputy Editor | July 2023 to February 2026

I wrote high-traffic stories on neighborhoods, architecture, and city culture for a platform reaching 111M+ monthly visitors—blending strong reporting with storytelling that actually resonates. As Deputy Editor, I also led editorial quality for an eight-writer team, editing copy, shaping coverage, and mentoring writers.

Evergreen 
Enterprises

Brand Copywriter & Editor | November 2019 to June 2023

I created product, web, email, and campaign copy across 50,000+ SKUs for major retailers like Target, Wayfair, and Amazon—balancing SEO, brand voice, and conversion-focused messaging. I also helped support major campaigns and a full brand refresh, sharpening messaging across every channel.

Freelance

Writer & Editor | September 2017 to August 2023

I’ve worked with small businesses and nonprofits to create editorial and brand content that feels clear, compelling, and true to voice—from web copy to long-form features. I also handled German-to-English translation and editing, with a strong focus on tone, nuance, and clarity.

Editorial Foundations

Virginia Living Magazine & Berliner Morgenpost

My early editorial work was rooted in cultural reporting, lifestyle writing, and place-based storytelling across both U.S. and German publications. It’s where I built my instincts for strong voice, sharp reporting, and stories that make people feel something.

Current Projects & Community

Committee Member & Contributing Writer | The Columns, Museum District Association

I recently joined the committee and contributing writer team behind The Columns, a neighborhood publication centered on Richmond’s Museum District. It’s an opportunity to further explore the intersection of place, culture, and community storytelling through the lens of neighborhood life, architecture, and local identity—the kinds of stories I’ve always found myself returning to, both professionally and personally.

Skills & Expertise

  • Content Strategy & Narrative Development

  • Editorial Leadership & Content Direction

  • Brand Voice & Storytelling Systems

  • Cultural, Lifestyle & Place-Based Reporting

  • Architecture, Design & Built Environment Coverage

  • Audience-Focused Storytelling

  • Cross-Functional Creative Collaboration

  • Interviewing, Research & Source Development

  • Editorial Standards, Fact-Checking & QA

  • AI-Assisted Editorial Workflows (CoPilot, Gemini, ChatGPT)

  • Copywriting (Web, SEO, & Campaigns)

  • German–English Translation & Editing

Education

Flagler
College

B.A. in Business Administration

B.A. in Strategic Communication 

© 2026 by Christina von Claparede-Crola

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